Over the past year, there has been an increasing focus on the regulatory environment of formula milks. In May 2016, a resolution was proposed at the World Health Assembly (WHA), which called for the banning of advertising of all formulas for the first three years of life. Over the same summer, the Royal College of Paediatrics and Child Health (RCPCH) consulted its members on whether the College should receive any funding from formula milk companies. In late 2016, Alison Thewliss MP introduced a Bill to the House of Commons, Feeding Products for Babies and Children (Advertising and Promotion).

In the latest edition of Complete Nutrition Magazine, BSNA discusses the innovation and regulation of formula milks and any attempt to regulate the industry must understand how the industry works. The full article can be read here.